Business Manoeuvre Warfare : Managerial Strategies For The Twenty-First Century
By Unknown Author.
Description
This book, written for both the student and the practicing manager, uses military metaphors to analyze and improve functionality in modern business organizations. In the market environments of today, and increasing in those of tomorrow, we have to battle for market share, choose the best arena, use strategic thrust and assess competitor vulnerability. We will react with retaliatory behavior by using offensive strategies. Employment will be terminated during leaner times; competitors will be marginalized. Strategic advantage will lie with those of us who can mobilize our strength...
ISBN(s)
0864693605, 9780864693600
