Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
By Unknown Author.
Description
A service can be defined as any activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and finance. This is the second edition of a very successful book written by one of the leading writers and researchers in services marketing and management. The most important change in this new edition is a greater emphasis on the relationship approach to services marketing.CONTENTS: The Service and Relationship Imperative: M...
ISBN(s)
0471720348, 9780471720348
